From a legacy of veterinary compassion since the 1950s — we connect ethically bred, health-certified puppies with families who truly care. Not just a pet. A lifelong commitment.
We've spent 70+ years building a system where every puppy, every parent, and every adoption is handled with integrity and compassion.
Every pup is health-checked by qualified vets and comes with complete medical documentation before reaching your home.
We work exclusively with verified home breeders. No mass breeding, no cages — just loving home environments for every litter.
Vets, behaviourists, and nutritionists guide you through breed selection, puppy care, and long-term wellness.
Only pet org in India to issue an International Pet Passport — mandatory for BMC License, international & domestic travel.
Structured advisory support after handover — nutrition, vaccination reminders, growth milestones & on-call assistance.
We provide complete details of your pup's parents and family — breed purity, temperament history, and lineage.
Proud partners with Animal Police NGO — every adoption contributes to rescue, rehabilitation, and animal welfare.
We only place pups at 6–8 weeks — the ethical age after full weaning, vaccination, and deworming protocols.
Every puppy from Dog It Up comes with guarantees that no other pet organisation in India can match.
Pure breed pups with verified breed certification and complete health documentation. 6–8 weeks of age, fully weaned and ready.
Unique to Dog It Up — the only pet org in India to issue an Int'l Passport. Mandatory for BMC License, domestic & international travel.
Full documentation of your pup's parents — breed purity, temperament, health history, and family lineage provided at adoption.
All pups are compulsorily vaccinated and dewormed as per age-appropriate schedules before being placed with families.
Zero kennel or farm breeding. Every pup is raised in a loving home environment alongside their parents — no stress, no trauma.
Puppy care training session provided at time of adoption. Plus structured post-adoption advisory support for nutrition, health & growth.
A transparent, guided journey from your first enquiry to bringing your companion home — and beyond.
At Dog It Up, we believe the journey doesn't end when you take your pup home. We are with you every step of the way — from breed selection to their first birthday and beyond.
"Dog It Up made our journey so smooth! The consultation helped us understand what breed suited our apartment. Our Shih Tzu is healthy, happy, and came with full documentation and an International Passport. Couldn't be happier!"
"The post-adoption support is incredible. They check in regularly with diet charts and vaccination reminders. My Golden Retriever is thriving at 8 months. This is how pet adoption should be done across India!"
"We needed an International Passport for our Beagle before moving abroad — no other org could help. Dog It Up sorted everything seamlessly. The team is genuinely passionate about animal welfare, not just sales."
"First time pet parent and honestly terrified. But from the moment I walked in for consultation to bringing my Poodle home — the team held my hand through everything. Six months later and we're thriving!"
"The fact that they follow a No-Display Policy was what convinced me. My pup was never sitting in a cage waiting to be bought. He came directly from a home — happy, healthy, and socialised."
"I adopted a rescue Indie from their NGO tie-up and the process was equally professional. Full vet clearance, vaccinations done, and a care guide provided. Dog It Up truly cares about every dog, not just pedigree breeds."
We stand alongside Animal Police NGO in their mission to rescue, rehabilitate, and advocate for animals across India. Every adoption at Dog It Up contributes to this cause — because compassion should extend far beyond the home.
Learn About Our NGO Work →A legacy of compassion, carried across generations — from a veterinary pharmacy in Rajasthan to India's most trusted pet organisation.
In the late 1950s and early 1960s, my father had a simple yet powerful vision — to ensure that animals receive the same quality of medicines and care as humans.
He established the first dedicated veterinary pharmacy in Rajasthan, making quality medicines accessible for all animals — cattle, canine, and feline alike. At a time when having a dog at home was not widely accepted, he personally connected families with dogs who needed loving homes.
"It wasn't a business idea — it was compassion in action."
That compassion evolved over decades — from a veterinary pharmacy to home placements, from a Pet Café in Mumbai to Dog It Up — India's most structured, ethical, and caring pet organisation.
In recent years, pet adoption in India has become highly commercialised and diluted. Many people:
Dog It Up exists to change this. Bringing a pet home is not a transaction — it's a lifelong commitment. We are here to ensure every adoption is responsible, informed, and filled with joy.
We are here to restore responsibility and integrity to pet parenting. We provide healthy, ethically sourced, background-verified puppies; ensure breed compatibility with families; educate pet parents before procurement; maintain health transparency; and continue a legacy built on compassion, not commerce.
A world where every pet in India is treated with dignity, every pet parent is informed, and the journey of companionship is defined by joy, not jargon.
"Dog It Up" intends to plant the seeds of conscious pet ownership. We advocate for the mistreated, debunk industry myths, and simplify pet care. We believe that bringing a healthy fur-baby home should be the most beautiful experience of your life — and we're here to make sure it is.
100% home bred, vet-certified, and vaccinated. Every breed listed comes with full health documentation.
Health-certified cat breeds from verified home breeders. Every cat comes with full vet clearance and documentation.
Consultation is mandatory before any adoption at Dog It Up. The right match changes lives — for both families and their pets.
Medical queries, preventive care & health concerns addressed by qualified vets
Find the perfect breed match based on your lifestyle, space & family needs
Breed-specific diet plans & feeding schedules from our expert nutritionists
Training advice, behaviour management & psychological well-being support
Already have a pet? Get expert guidance on health, training & introducing new companions
Strikethrough slots are already booked
Vet-recommended food, grooming, accessories & training aids — curated for the best care.
Expert tips, adoption stories, health guides, and industry knowledge — from our team to your home.
From the right age to bring a puppy home, to setting up a safe environment and establishing routines — this comprehensive guide covers everything you need before your pup arrives, written by our Chief Veterinarian.
Read Full Article →A day-by-day positive reinforcement training schedule for new puppy parents.
Read →A complete guide to vaccination timelines from 6 weeks to full adulthood.
Read →An honest look at commercialisation's impact on animal welfare in India.
Read →Our commitment to animal welfare extends beyond pet parenting. Together with Animal Police NGO, we rescue, rehabilitate, and advocate for animals across India.
Round-the-clock emergency rescue for stray, injured, and abused animals across partner cities. Every call is answered — no animal is left behind.
School programs, community workshops, and social media campaigns building a generation of compassionate, informed pet parents and citizens.
Working with municipal bodies and lawmakers to strengthen animal protection laws and ethical breeding regulations across India.
Medical care, behavioural therapy, and loving foster environments for animals on the road to recovery and finding their forever home.
Give a rescued animal a forever home. Every adoption saves two lives — the one you bring home, and the space you free up for another.
See AnimalsJoin our rescue teams, foster networks, or awareness campaigns. Every hour of your time makes a measurable difference.
Join UsYour contribution directly funds medical care, food, rescue operations, and rehabilitation programs for animals in need.
Donate NowShare our mission on social media. Follow and tag @DogItUp to amplify the cause and reach more potential adopters.
Share NowEvery policy at Dog It Up is built around one principle: the welfare of the animal comes first, always.
Reach out for adoption guidance, queries, or just to say hello. We love hearing from pet parents!
+91 85916 82277
Mon–Sat, 9 AM – 7 PM
+91 85916 82277
Quick responses, 7 days a week
hello@dogitup.in
Response within 24 hours
Visit us in person for consultations.
Tue–Sun, 10 AM – 8 PM
Dog It Up Pet Café, Mumbai
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